Manager - Media

Publicis Groupe Middle East


Date: 7 hours ago
City: Dubai
Contract type: Full time
Overview

  • Lead the development and execution of media plans for clients across a variety of industries.
  • Work along with reporting manager taking into account both the client's and the agency's key performance indicators.
  • Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
  • Collaborating with cross-functional teams to develop and execute effective media strategies.
  • Manage day-to-day client relationships and communications.
  • Build a strong rapport with clients and business partners.
  • Mentor and guide junior planning team members.
  • Quality control for all media planning.
  • Overseeing team on day-to-day projects.

Responsibilities

Technical & Product

  • Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
  • Strong analytical skills and ability to interpret data and market research
  • Strong grasp of industry trends and best practices
  • Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..)
  • In-depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc..
  • In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager
  • Familiar with and able to describe the characteristics and advantages of the Groupe's various products and services.
  • Knowledge of digital media and emerging technologies
  • Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective
  • Development of sound channel strategy and activation in line with the communication plan
  • Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.
  • Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally
  • Responsible for efficient/accurate admin for the Groupe

Business Acumen & Operational Efficiency

  • Deep understanding of the advertising and media industry and the role of media planning within it
  • Proven ability to manage multiple projects, clients, and stakeholders
  • Strong project management skills, ability to prioritize, meet deadlines, and work under pressure
  • Knowledge of how to measure ROI from media plan
  • Ability to manage internal teams and external vendors and agencies
  • Quality control and adjustments if required - in this role Media Manager takes full responsibility on output of Media Executives & Media Planners
  • Conduct regular presentations to clients keeping them informed of all relevant media trends and development
  • Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels
  • Strong media knowledge of the market, consumer, and media research available
  • A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.

Innovative & Analytical Mindset

  • Ability to think strategically, creatively, and analytically.
  • Proven ability to identify new opportunities and develop effective solutions.
  • Strong communication and negotiation skills.
  • Ability to innovate and improve current processes.

People & Leadership

  • Seeks others' feedback to develop self-awareness, strengths and address development area.
  • Is able to proactively raise issues to improve effective team working and collaboration.
  • Is able to communicate confidently in a clear, concise and articulate manner.
  • Collaborates with stakeholders and embraces an inclusive based environment.
  • Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
  • Able to build relationships quickly with others and engages personally with peers and clients.
  • Treats others with respect, listens to other perspectives, especially when they are different from own.
  • Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
  • Drives a culture of trust with Peers, clients and all other stakeholders.

Self

  • Is able to take ownership for actions and deals with consequences in a mature manner.
  • Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
  • Displays openness to the ideas of others and leverages them when beneficial for the business.
  • Showcases curiosity and open mindset towards new ways of doing things.
  • Is able to set high impact objectives and goes above and beyond to exceed performance.
  • Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
  • Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
  • Approaches situations and individuals with honesty, integrity and humbleness.
  • Displays resilience and maintains drives and a positive outlook when faced with challenges.

Qualifications

  • Bachelor's degree in marketing, advertising, or a related field.
  • 5-7 years of experience in media planning or related role.
  • Proven ability to mentor and lead a team of planning executives.
  • Strong organizational skills, team player, ability to multitask, and work under pressure.
  • Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.

Additional Information

R-3110P-3508

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