Manager Regional Brand and Marketing

Job Purpose

The Regional Manager Brand and Marketing is responsible for leading the development and execution of a high-impact brand and marketing strategy that drives customer growth and strengthens brand equity, aligned with regional business priorities.

This role leveraging CCMB capabilities, the role demands strategic oversight and astute assessment of market dynamics, consumer insights, and competitive positioning to define clear brand, commercial, and operational objectives. Providing strategic counsel to senior leadership, the role ensures brand and marketing initiatives are integrated into broader business goals, reinforcing alignment between marketing execution and enterprise strategy. These objectives are translated into focused, strategic briefs that direct and empower CCMB specialist teams to create and execute effective campaigns, ensuring a seamless customer journey across paid, earned, shared, and owned channels.

In This Role You Will

• Lead and own the development and ongoing evolution of the Emirates brand strategy across the assigned region, ensuring alignment with the CCMB measurement framework, business priorities and market dynamics. Adapt global brand positioning to meet local market needs while maintaining consistency and maximising regional opportunities.
• Leverage commercial data, market research, customer insights and analytics to understand the operating environment, business performance and market dynamics. Use these insights to guide strategic decision-making that optimises brand performance and customer engagement across the journey, delivering measurable business impact.
• Act as the primary strategic liaison between the regional commercial and country management teams and the CCMB specialist functions. Build collaborative relationships and establish trusted advisor status through exceptional account management, a deep understanding of the business environment, and maintaining regular updates on progress. Proactively shape strategic conversations to define, quantify, and prioritise long-term initiatives, requirements, and optimisation efforts ensuring alignment with Emirates brand objectives, campaign execution and cross-functional collaboration to drive regional success.
• Orchestrate the development and execution of brand and marketing plans across the customer journey ensuring initiatives align with global brand positioning while tailoring campaigns to local market conditions and consumer behaviours. Ensure campaigns are strategy sound, on brief, and within budget. Collaborate closely with the Brand & Content team, sharing insights and requirements to inform assets development.
• Own and govern the regional marketing budget, overseeing market-level allocation, performance and financial efficiency. Evaluate marketing return on investment (ROI) and optimise resource allocation for measurable impact across initiatives.
• Identify and actively manage risks impacting brand and marketing execution, including legal, reputational, and operational concerns. Develop and implement mitigation strategies to ensure a seamless campaign execution and protect Emirates' brand integrity.
• Ensure Emirates remains at the forefront of innovation by maintaining a deep understanding of modern marketing practices across paid, earned, shared and owned channels. Stay informed on regional marketing trends and emerging platforms, adjusting strategies to maintain a strong brand position. Represent CCMB as a thought leader in the region, advocating its vision and strategy direction.
• Lead, mentor, and inspire a team of marketing professionals, encourage a culture of innovation, continuous learning and professional growth that empowers teams to execute brand strategies that deliver on objectives and drive regional success.
  
  

Qualification

To be successful in this role, you must meet the below requirements:

• Degree or Honours (12+3 or equivalent) in Marketing, International Business, Business Administration or similar.
• 10+ years experience in Marketing & Media Communication or similar.
• Experience in leadership, market analysis and communication.
• Proven ability to develop and execute global marketing plans tailored to local markets.
• Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results.
• Strong analytical skills with the ability to interpret marketing performance data and extract insights.
• Track record of managing integrated, multi-channel marketing campaigns.
• Experience adapting global brand messaging to regional audiences.
• Effective leadership capabilities, including mentoring direct reports, and facilitating cross-functional collaboration.
  
  

Emirates Group, is an international organisation with employees from over 170 nationalities, we encourage applications from across the globe. Your application journey begins by applying via the Emirates Group Careers website. Please ensure your CV is up to date for our talent acquisition team to review your profile. If you meet the criteria of the role, you will then be invited to complete a HireVue video interview, to share more about your experience and your career aspirations. If you are shortlisted, you will then be invited to interview with our hiring managers. If you are successful, your recruiter will reach out to you with an offer and then our Onboarding team will ensure a smooth transition to your new role at Emirates Group.

Salary & benefits

Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That’s on top of transport benefits, life insurance and more. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers