Marketing Communications Manager

About Us

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With two stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

The Role

As Marketing Communications Manager you will be responsible for developing and leading our brand’s communication strategies across all channels. You will oversee brand positioning and content strategy to ensure consistent messaging and storytelling that strengthens Minimalist’s presence in the UAE and beyond. You will work closely team to plan, execute, and measure marketing communications initiatives that drive brand awareness, customer engagement, and long-term growth. This position is based at our headquarters in Dubai.

Responsibilities:

• Develop and implement comprehensive marketing communications strategies to align with business objectives.
• Lead brand storytelling and oversee content creation across social platforms.
• Build relations with Influencers, create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
• Oversee social media strategy, ensuring alignment with campaigns and communications goals.
• Monitor, analyze, and report on communication and engagement performance, providing insights and recommendations.
• Stay updated on market trends, competitor activity, and consumer behavior to inform strategies.
• Guide and support the marketing team in executing communications initiatives.

Requirements

As an ideal candidate, you will have:

• 5–7 years of experience in marketing communications, preferably in a UAE-based eCommerce startup or a luxury goods/fashion/watches company.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong content creation and storytelling skills, with hands-on experience with Instagram, Facebook, Snapchat, Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.).
• Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.

What we offer:

• Competitive salary with performance-based incentives;
• UAE visa and permits;
• Health insurance;
• Annual flight ticket allowances
• Growth and long-term development opportunities;
• Long-term perspective in a rapidly expanding, future-oriented organization;
• An engaging and challenging work environment with a motivated & professional team of specialists.