Marketing & Communications Specialist
ParamInfo
Date: 2 weeks ago
City: Abu Dhabi
Contract type: Full time
Job Description
Job Title: Marketing & Communications Specialist
Job Location: Abu Dhabi
Job Role
The Marketing & Communications Specialist role is for a 360-degree marketeer, who will be responsible for supporting Digital Cluster’s marketing and communication initiatives with high standards of quality and in a timely manner.
Roles & Responsibilities
Job Title: Marketing & Communications Specialist
Job Location: Abu Dhabi
Job Role
The Marketing & Communications Specialist role is for a 360-degree marketeer, who will be responsible for supporting Digital Cluster’s marketing and communication initiatives with high standards of quality and in a timely manner.
Roles & Responsibilities
- Assist in developing and implementing promotional activities to enhance Cluster’s brand presence, internally and externally at local, regional, or global levels.
- Monitor competitor activity and where necessary recommend company response.
- Align with project and/or product teams to map activity plan for the upcoming quarter.
- Maintain and enhance brand integrity across all marketing initiatives, ensuring consistency in messaging and visual identity.
- Set-up and launch Cluster’s internal periodic newsletter, including content creation, collation, email set-up, roll-out, etc.
- Develop high-quality compelling content as per brand and communications guidelines to promote Cluster’s activity through various channels in a timely manner.
- Align with internal teams to ensure cluster’s website reflects updated content at all times.
- Ensure regular updates to cluster’s social media channels.
- Coordinate speaking opportunity participation and preparation in alignment with organisers and internal teams.
- Liaise with external stakeholders and/or partners to deliver maximum brand uplift for co-branded opportunities.
- Oversee digital marketing initiatives, as required.
- Create quarterly marketing reports as per agreed timelines with accuracy.
- Ensure appropriate representation of the Cluster’s brand(s) at events, sponsorships, speaking opportunities.
- Create proposals and engage vendors to accomplish marketing projects and activities, when necessary.
- Maintain Cluster’s marcom folders for archives following standards of excellence.
- Monitor and analyse the effectiveness of marketing campaigns and initiatives, using data to optimize strategies and report on key metrics.
- Support Digital Cluster’s Multi-Channel Marketing Manager with ongoing marketing initiatives.
- 5+ years of experience.
- 3+ years of experience in marketing & communications with B2B service industry. Past experience in technology and/or logistics industry preferred
- Post-Graduate in Marketing
- 3-5 years of marketing multi-channel marketing experience
- Ability to manage multiple projects simultaneously.
- Fast-learner with ability to work collaboratively in a fast-paced environment.
- Excellent written and verbal communication skills, with a knack for storytelling.
- Ability to brief audio-visual content development
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