Marketing & Communications Specialist

ParamInfo


Date: 2 weeks ago
City: Abu Dhabi
Contract type: Full time
Job Description

Job Title: Marketing & Communications Specialist

Job Location: Abu Dhabi

Job Role

The Marketing & Communications Specialist role is for a 360-degree marketeer, who will be responsible for supporting Digital Cluster’s marketing and communication initiatives with high standards of quality and in a timely manner.

Roles & Responsibilities

  • Assist in developing and implementing promotional activities to enhance Cluster’s brand presence, internally and externally at local, regional, or global levels.
  • Monitor competitor activity and where necessary recommend company response.
  • Align with project and/or product teams to map activity plan for the upcoming quarter.
  • Maintain and enhance brand integrity across all marketing initiatives, ensuring consistency in messaging and visual identity.
  • Set-up and launch Cluster’s internal periodic newsletter, including content creation, collation, email set-up, roll-out, etc.
  • Develop high-quality compelling content as per brand and communications guidelines to promote Cluster’s activity through various channels in a timely manner.
  • Align with internal teams to ensure cluster’s website reflects updated content at all times.
  • Ensure regular updates to cluster’s social media channels.
  • Coordinate speaking opportunity participation and preparation in alignment with organisers and internal teams.
  • Liaise with external stakeholders and/or partners to deliver maximum brand uplift for co-branded opportunities.
  • Oversee digital marketing initiatives, as required.
  • Create quarterly marketing reports as per agreed timelines with accuracy.
  • Ensure appropriate representation of the Cluster’s brand(s) at events, sponsorships, speaking opportunities.
  • Create proposals and engage vendors to accomplish marketing projects and activities, when necessary.
  • Maintain Cluster’s marcom folders for archives following standards of excellence.
  • Monitor and analyse the effectiveness of marketing campaigns and initiatives, using data to optimize strategies and report on key metrics.
  • Support Digital Cluster’s Multi-Channel Marketing Manager with ongoing marketing initiatives.

Experience & Education

  • 5+ years of experience.
  • 3+ years of experience in marketing & communications with B2B service industry. Past experience in technology and/or logistics industry preferred
  • Post-Graduate in Marketing
  • 3-5 years of marketing multi-channel marketing experience
  • Ability to manage multiple projects simultaneously.
  • Fast-learner with ability to work collaboratively in a fast-paced environment.
  • Excellent written and verbal communication skills, with a knack for storytelling.
  • Ability to brief audio-visual content development

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