Marketing Manager

Furchild


Date: 7 hours ago
City: Dubai
Contract type: Full time
  • Design comprehensive marketing strategies with a focus on digital channels, especially performance marketing, to drive customer acquisition, engagement, and retention. Support offline marketing through events, print, and radio.
  • Manage performance marketing efforts, including PPC, social media, and affiliate marketing. Monitor channel incrementality, optimize for LTV/CAC, and control monthly marketing budgets.
  • Lead Furchild’s creative vision, ensuring cohesive brand messaging across digital and non-digital touchpoints, including ads, signage, packaging, and experiential elements. Shape the voice and identity of the brand, enhancing its appeal across customer segments.
  • Coordinate with stakeholders to align creative and strategic goals, enhancing brand consistency. Collaborate with cross-functional teams to bring on-brand, innovative campaigns to life.
  • Oversee content planning for digital and print, and guide the design of in-store materials and product packaging to meet brand standards.
  • Utilize analytics tools to monitor, analyze, and report on campaign performance, refining strategies to maximize ROI.
  • Implement SEO strategies, lifecycle email marketing, and customer journey mapping to boost organic engagement.
  • Manage a team of creative and marketing professionals, providing mentorship, fostering a collaborative culture, and ensuring alignment on marketing objectives.

Qualifications

  • 4+ years of experience in marketing with an emphasis on digital marketing, performance marketing, and brand management.
  • Hands-on experience in creative processes, brand development, and overseeing teams within creative and marketing functions.
  • Proven experience with digital marketing channels, including PPC, SEO, email, social media, and affiliate marketing.
  • Familiarity with marketing automation tools, analytics platforms, and best practices for data-driven marketing.
  • Strong sense of brand design and storytelling; ability to create visually compelling and cohesive brand elements across platforms.
  • Experience managing creative assets across both retail and digital channels is preferred.
  • Strong analytical skills to interpret data, identify trends, and make informed decisions.
  • Proficiency with analytics tools (e.g., Google Analytics) and ability to optimize campaigns for efficiency and effectiveness.
  • Demonstrated experience managing and mentoring a team, with excellent organizational and project management skills to oversee daily workflows, budgets, and deadlines.
  • Ability to adapt to a fast-paced environment, think creatively, and produce innovative marketing campaigns.
  • Strong problem-solving skills and a proactive approach to enhancing brand impact.

Additional Information

Why Join Us?

We’re not just feeding pets – we’re changing the way people care for them. At The Furchild, our work is driven by a shared love for animals and a commitment to making a real difference in their lives. When you join us, you’re part of something bigger – a company that values innovation, customer satisfaction, and most importantly, the health of pets.

Our Hiring Process

We make the hiring process as straightforward as possible, with the following steps:

  • Apply: Submit your application, and our team will review your profile.
  • Initial Interview: If your qualifications align, we’ll schedule an initial conversation with you.
  • Hiring Manager Interview: Shortlisted candidates will meet with hiring managers.
  • Assessment: Depending on the role, you may be invited for a case study, trial assignment, or coding session.
  • Offer: Successful candidates will receive an offer within 2-3 weeks from their initial application.

Ready to Join Us?

If you’re excited about making a difference in the lives of pets and being part of a fun, innovative company, we’d love to hear from you!

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