Marketing Manager

OVERVIEW/BASIC FUNCTION: Responsible for managing the social media channels of Rosewood Abu Dhabi including but not exclusive to Facebook, Instagram and Twitter, and using mentioned channels to develop a vibrant marketing program to stimulate demand and position the food and beverage outlets as well as Sense Spa to reflect their unique personality (in keeping with the brand direction of Rosewood) by working closely with hotel departments, and DOSM. Execute the daily activities of the marketing department such as media visits organization, marketing activities coordination and ensuring hotel website, hotel information resources such as Ipads and collateral are up to date and according to Rosewood Hotels & Resorts standards. Creation and design of hotel collateral, food and beverage outlet promotion visuals and menus, hotel advertising and festive season brochure within Rosewood Hotels & Resorts standards.
RESPONSIBILITIES: • Oversee Rosewood Abu Dhabi Social media channels such as Facebook, Twitter and Instagram by creating a refined calendar for the year, engaging with followers and recognize possible post and investment opportunities to boost social media channels. • Oversee Rosewood Abu Dhabi website page and other online media such as TripAdvisor to ensure all is updated and aligned as per Rosewood Hotels & Resorts standards. • Creation and design of hotel collateral, food and beverage outlet promotion visuals and menus, hotel advertising and festive season brochure within Rosewood Hotels & Resorts standards. • Assist in managing marketing resources to optimize the revenue potential of the total hotel operation. • Develop a program of highly innovative marketing events/activities, to ensure that Rosewood Abu Dhabi has a creative schedule of events and communication, tailored to each business/outlet. • Engage positively with the Operational teams to harness their “great ideas,” and deploy as part of the marketing and social media agenda. • Develop tasteful creative concepts that accurately reflect the positioning and personality of each restaurant or business. • Ensures that all campaigns are approved in a timely manner in accordance with the hotels Communication strategy. • Fully respect and work within corporate identity guidelines as defined in the graphic standards manual. • Work with third party organizations such as banks, airlines and retail operations for a mutual shared marketing benefit. • Strive to exceed his personal and departmental Business Based Objectives set in conjunction with the DOSM. • Build effective “fresh” databases and Maintain accurate guest data integrity. • Assist to implement and control a yearly program of events, activities and campaigns that support the positioning of each business such as food and beverage outlets, Sense Spa and accommodation and develop awareness and revenue flow. • Keep abreast of new revenue tools available to help identify niche marketing ideas, that will support innovation and creativity • Support the core strategy (by market segment) of Rosewood Abu Dhabi’s launch marketing campaign • Prepare statistical reports that reflect a return on investment of key marketing initiatives. • Prepares applicable monthly revenue statistical reports that accurately reflect both the historical and future business trends for Rooms, F&B and C&B. • Ensure the event calendar of activities is professionally reflected within web and E-commerce strategy (in line with Rosewood policy.) • Carries out other duties that may from time to time be assigned by DOSM. • Maintain complete knowledge of and comply with all departmental policies, service procedures and standards. • Ensure that standards are maintained at a superior level on a daily basis. • Day to day administrative tasks such as complimentary and entertainment forms, database update and Purchase orders follow up.
QUALIFICATIONS:• Experience: Minimum two years’ experience in an applied “Service Sector,” Marketing role. • Education: College degree. • General Skills: Must be able to perform job functions with attention to detail, speed and accuracy; prioritize, organize and follow-up; be a creative, clear thinker, remaining calm and resolving problems using good judgment; follow directions thoroughly; understand a guest’s service needs; work cohesively with co-workers as part of a team; work with minimal supervision; maintain confidentiality of guest information and pertinent hotel data. • Technical Skills: Full capability to work with Photo Shop and In design software’s. Demonstrate experience with social media channels and their impact. Demonstrated experience in organizing, planning and executing marketing projects from conception through implementation; strong verbal and written communication skills. Working level with Microsoft Office programs such as Word and PowerPoint. • Language: Required to speak, read and write English, with fluency in other languages preferred. • Licenses & Certifications: None required