MEA Marketing Manager

Why join us?

Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

Job Description

Job title - Manager, Contract Marketing & Program Management – Middle East & Africa

Department - Marketing

Location - Dubai

Purpose of the job

The Manager, International Contract Marketing & Program Management is responsible for creating regional relevance of Miller Knoll global strategies to drive awareness and preference of Miller Knoll and the collective of brands with target Contract segments through campaigns and programs. He/she specializes in planning, managing, and executing Miller Knoll contract marketing programs/campaigns for the Middle East & Africa. This role is responsible for delivering business and brand strategies that drive engagement & ROI.

The Manager, International Contract Marketing & Program Management, provides regional insights into briefs and identifies all integrated marketing activities needed within a program/campaign to develop and deploy into the region.

He/she is tasked with ensuring that the marketing function remains a central, customer-focused, strategic & results-driven function at the heart of the organization and continues a spirit of connection and collaboration with various company departments. As such, the role will work with the Senior Marketing Manager and the extended Global Marketing and Product teams to drive the broader global agenda.

Specific Responsibilities

Program Management

• Providing regional insight into Global programs
• Coordinating region-specific value-add marketing programs and projects, explicitly targeted at key markets and audiences, using knowledge of the specific regional audiences, channels, opportunities, and products.
• Planning, managing, executing and organizing multifaceted, concurrent marketing programs, campaigns and projects across MEA markets while balancing strategic business objectives and tactical sales initiatives in line with brand and global strategies.
• Developing and maintaining project files and other similar records within Wrike (project management tool), logging and tracking progress
• Collaborating closely with the Global Marketing Centers of Excellence and other relevant departments to ensure timely and successful campaign/project delivery
• Communicating with all stakeholders, carrying out supervisory duties with efficiency and elevating issues quickly as required
• Setting & tracking marketing KPIs based on campaign/project goals
• Following marketing campaign/project timelines, managing all the stakeholders, including external vendors, ensuring utmost precision and budget adherence
• Controlling campaign/project progress and providing project health analysis/reporting to the leadership team
• Creating schedules and content calendars while maintaining deadlines for each task
• Being responsible for program/project performance and efficiency
  
  

Contract Marketing

• Focusing on strategic development & deployment of 360 integrated marketing programs that consistently generate new, high-quality leads for the region
• Overseeing processes, marketing resources, and support for MEA Field Sales; collaborating with APMEA Retail team for Omnichannel activities.
• Managing and nurturing local media relationships. Connecting regularly to discuss group direction and product launches.
• Developing relationships with regional architect and design community and extending the collaboration network, ultimately promoting the Miller Knoll collective as the leader of premium commercial furniture brands among international and local competitors.
• Obtaining insights into customers’ usage of current products, untapped opportunities, and buyer personas through cooperation with the MEA Field Sales teams
• Partnering with the extended Miller Knoll Global Marketing Teams to produce sales/marketing materials and associated activities/tools to support the promotion and relationship building of Global Accounts within the region.
• Maintaining a strong understanding of the company’s strategic business objectives and their relation to the positioning of our product offer.
• Maintaining operational efficiency and strong technical awareness of the use and application of company products and points of differentiation from our competitors.
• Coordinating and managing regional translations
• Providing Middle East & African input and insights to the Global Sales Enablement team, influencing their strategy and deliverables to be more regionally relevant
  
  

Social Media

• Partnering with the global Social Marketing Teams.
• Collaborating across business units on multi-platform strategies, tactics, and outcomes.
• Providing regional input for development & implementation of an insights-led multi-platform organic social strategy with an up-to-date understanding of social “best practices,” ensuring alignment with broader marketing priorities, business goals, voice, and brand. Platforms may include Instagram, Facebook, YouTube, and LinkedIn.
• Managing the brand social budget and collaborating with the media team to develop paid media strategies.
• Optimizing social media management tools (Sprinklr), including publishing, reporting, advertising, listening, and day-to-day upkeep and maintenance.
• Owning the content calendar for MEA, including managing timelines and priorities.
• Partnering with the analytics team to collect and interpret social media insights, using social listening tools, analytics platforms, and SEO to guide campaigns, maximize engagement, and make data-backed recommendations.
• Sourcing and partnering with creative teams to develop compelling content through photo and video, capturing organic content, and sourcing on-brand user-generated content.
• Moderating all user-generated content in line with the moderation policy for each brand and community
• Defining the most important social media KPIs for the region
• Continuously improving by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  
  

MarTech

• Activating and using marketing SFDC (Salesforce) modules
• Connecting SFDC and Pardot (Marketing Automation - MA) database. Monitoring real-time conversion data, lead generation and market insights – leading to project wins and market share gain
• Creating and maintaining static and dynamic marketing lists, proactively segmenting and targeting relevant audiences.
• In partnership with the Global Marketing team, standardizing email templates and utilizing Pardot email builder
• Utilizing Pardot engagement studio to run regionally adequate nurturing and lead generation campaigns
• Monitoring web, social and MA data, analyzing and interpreting data results/ trends. Cooperating with global media buying agency.
• Activating Account-Based Marketing tools (6sense) within the region – when available
• Accurately measuring marketing ROI, adjusting accordingly, providing a competitive advantage. Utilizing continuous data-driven marketing strategy development & optimization.
• Embracing analytics and improving processes allowing for marketing programs scalability
• Partnering with Global Field Marketing for optimizing bids and proposals process for MEA including more engaging RFP’s by leveraging of globally shared tools, e.g. Ovidian
• Supporting utilization, design and maintenance of Scout boards
  
  

Job Holder Requirements

Education and experience

Essential:

• Educated to degree level
• Marketing experience 8 years minimum
• Fluent in English – written/verbal
  
  

Preferred:

• Additional MEA languages spoken
• Experience within marketing as part of a global organization
• Experience within marketing as part of an organization that goes to market through a third-party distribution network
• Commercial marketing experience
  
  

Competences

Essential:

• Strong project management skills – understanding the theories of project management and knowing how to use them efficiently
• Strong prioritization skills – demonstrating the ability to decide which tasks are most important based on the size, scope and timeliness of each task
• Decision making skills – having the ability to make quick decisions to ensure a smooth progression of the project
• Strong analytical skills – having the ability to deconstruct information into smaller categories in order to draw conclusions.
• Strong communication skills – Written/Verbal
• Attentive to details, as well as the bigger picture
• Process oriented and driven
• Excellent and rigorous planner
• Understanding of full marketing mix, with proven practical experience
• Commercial acumen, understanding of sales environment, processes and channels
• Can prepare written information in a manner appropriate to purpose, situation and audience
• Can use Microsoft Office suite of tools
• Can organize own time and work activities
• Has experience in using digital marketing tools, such as Pardot
• Has experience in using Salesforce
  
  

Preferred:

Experience of B2B marketing and ideally channel marketing

Presentations to small or large groups, internal / external

Has an understanding of Miller Knoll brands marketplace and customer base

Characteristics

• Strong strategic and analytical skills combined with holistic business acumen.
• Is able to drive (internal / external) relationships forward smoothly.
• Can manage many tasks simultaneously
• Is highly collaborative with a low-noise approach to problem solving.
• Consults when needed (Understands stakeholders vs. spectators)
• Has excellent planning, organization, presentation, communication and interpersonal skills.
• Is willing to take risks, innovate and challenge mediocrity.
• Sets personal goals and strives to achieve them
• Is decisive and considerate
• Is thorough and accurate
• Follows through on commitments
• Goes beyond expectations
• Is driven and enthusiastic
• Is interested in architecture and interior design or having relevant experience working in the architecture and design industry.
• Is able to travel 15% of the time.
  
  

Who We Hire?

Simply put, we hire qualified applicants representing a wide range of backgrounds and abilities. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at [email protected].