Performance Marketing Specialist
Payoneer
Date: 1 day ago
City: Dubai
Contract type: Full time
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
This is a hybrid position for candidates based in Dubai, UAE.
Role Summary
The Performance Marketing Specialist will be responsible for managing and scaling Payoneer’s global paid search campaigns, a key pillar of the company’s acquisition strategy. This role focuses on driving growth and efficiency across Google Ads, Performance Max, and Microsoft Ads through expert execution in keyword strategy, bidding optimization, ad copy testing, and conversion tracking. Working closely with cross-functional teams and Google representatives, the specialist will leverage data-driven insights and new platform features to improve ROI and deliver high-quality leads at scale.
What You’ll Do
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.
Do it. Own it.
Being fearlessly accountable in everything we do.
Continuously improve
Always striving for a higher standard than our last.
Build Each Other Up
Helping each other grow, as professionals and people.
If this sounds like a business, a community, and a mission you want to be part of, apply today.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
This is a hybrid position for candidates based in Dubai, UAE.
Role Summary
The Performance Marketing Specialist will be responsible for managing and scaling Payoneer’s global paid search campaigns, a key pillar of the company’s acquisition strategy. This role focuses on driving growth and efficiency across Google Ads, Performance Max, and Microsoft Ads through expert execution in keyword strategy, bidding optimization, ad copy testing, and conversion tracking. Working closely with cross-functional teams and Google representatives, the specialist will leverage data-driven insights and new platform features to improve ROI and deliver high-quality leads at scale.
What You’ll Do
- Own the end-to-end execution of global search campaigns across Google Ads, Performance Max, and Microsoft Ads.
- Develop and scale keyword strategies — expansion, negatives, segmentation — to maximize reach and efficiency.
- Continuously optimize bidding strategies to drive down CPR and improve ROI.
- Craft compelling ad copy and extensions to boost CTR and Quality Scores.
- Implement robust conversion tracking and deliver actionable insights through detailed reporting.
- Partner closely with Google representatives to test new betas, adopt cutting-edge features, and gain strategic advantages.
- Collaborate with Creative, Web, and Regional Growth teams to align campaigns with global and local objectives.
- Share search insights and keyword trends to inform broader acquisition and SEO strategies.
- At least 5 years of hands-on Search Marketing experience managing large-scale budgets.
- Deep expertise in Google Ads (Search, Display, Performance Max); Microsoft Ads familiarity is a plus.
- Proven track record optimizing bidding strategies, ad copy, and Quality Scores.
- Strong analytical skills with proficiency in GA4, Tag Manager, Looker, or Tableau.
- Advanced Excel or Google Sheets skills for campaign analysis.
- Experience in conversion tracking, attribution models, and smart bidding.
- Excellent communication and collaboration skills to work cross-functionally.
- Experience at a digital or performance marketing agency managing multiple clients.
- Background in fintech, payments, or B2B lead generation.
- Familiarity with full-funnel attribution and audience segmentation.
- Experience running Performance Max campaigns at scale.
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.
Do it. Own it.
Being fearlessly accountable in everything we do.
Continuously improve
Always striving for a higher standard than our last.
Build Each Other Up
Helping each other grow, as professionals and people.
If this sounds like a business, a community, and a mission you want to be part of, apply today.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.
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