Product Researcher I

About the Company

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About The Team

Our product research team is a central team supporting the superapp, rides, food, groceries, pay, loyalty and multiple other services within Careem. We operate on a customer-first mindset. This requires us to deeply understand the behaviors of the people that use our app. Since we are currently located in the Middle East region and cater to a vastly diverse audience from across the globe, it gives us a chance to understand the rich cultures, habits and attitudes of this population.

Our team is currently looking for a Product Researcher to join us. You should be intuitive, empathetic and curious. Your responsibilities will include conducting end-to-end user research in all aspects of our customer experience and working closely with strategic partners in technology and product teams. This is a great opportunity to bring to life our key initiatives across mobility, food delivery and payments as well as to learn from some of the best product experts in the industry.

What You'll Do

As a Product Researcher at Careem, you’ll play a pivotal role in driving a user-first approach across our products and experiences. You’ll bring innovative research practices to the table, shaping and influencing product experiences throughout the entire product lifecycle.

Collaborating closely with product managers, data analysts and design partners, you’ll apply design thinking methodologies to craft impactful, user-centered solutions. Using compelling storytelling techniques, you’ll communicate insights, educate teams and build deep user empathy across stakeholders, ensuring that the voices of our users are at the heart of every decision we make.

• Partner closely with product and business teams to uncover key opportunities for research that drive impact
• Be a champion for the people who use our products, advocating for their needs and shaping experiences that truly matter
• Execute research projects end-to-end, leveraging a diverse methodologies (qualitative and quantitative) to uncover actionable insights
• Craft studies that explore both the "why" behind user behaviors and the "what" of their attitudes
• Navigate ambiguity and thrive in a fast-paced environment by prioritising research plans, aligning stakeholders and delivering insights with speed and precision
• Share findings in clear, engaging and innovative ways that inspire action and drive decision-making
• Collaborate seamlessly with teams across design, product, content strategy engineering and marketing to create cohesive and meaningful experiences
• Work independently, with the autonomy to shape your research approach while staying connected to Careem’s overarching purpose and values
  
  

What You'll Need

• Bachelor’s degree with up to 2 years of relevant experience within user experience, applied research setting and/or product research and development
• Demonstrated understanding of a range of research processes and methods: evaluative, generative, strategic
• Solid understanding of the product development lifecycle and how research can help at each stage
• Strong written, verbal and visual communication and storytelling skills; ability to distill complex ideas into concise and accurate narratives
• Experience translating research findings into strategic narratives
• Have experience with and feel comfortable using research tools (including, but not limited to, Qualtrics, UserTesting, etc.)
  
  

Preferred Qualifications

• Experience with consumer products, consumer insights or product development
• Degrees in a human behaviour related field, such as Human-Computer Interaction, Psychology, Sociology, Communication, Information Science, Media Studies, Computer Science or Economics
• Fluent in English (bonus but not essential if you also speak Arabic or Hindi or Urdu)
  
  

What We’ll Provide You

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.