Regional Category Manager

Henkel


Date: 3 weeks ago
City: Dubai
Contract type: Full time
What You´ll Do

  • Align, adapt, and implement initiatives to support brand and business objectives.
  • Co-create and supervise digital, social media, and e-commerce communications for brands, ensuring effective localization.
  • Contribute to global or regional innovation, category, and branding activities.
  • Steer and execute marketing, advertising, and promotional activities to drive brand performance.
  • Provide marketing inputs to inform the relevant marketing master plan.
  • Analyze competitor scenarios and draw actionable conclusions despite limited market data.
  • Ensure consistency in market sizing methodology and develop tangible sales tools.
  • Oversee the implementation of channel strategies to maximize reach and impact.
  • Coordinate with external agencies on concepts, strategies, and budget considerations.
  • Manage resources to ensure timely local execution of initiatives.
  • Execute brand management and sales promotion activities at the local level.
  • Take ownership of L17 steering to align brand execution with strategic priorities.

What makes you a good fit

  • Bachelor’s degree in Marketing, Business, Economics, or a related field; MBA preferred.
  • 7+ years of experience in brand management, marketing strategy, or related roles, preferably within CPG or FMCG sectors.
  • Strong expertise in regional brand management, including multi-market strategy execution.
  • Deep knowledge of CPG market dynamics, retailer relationships, regional consumer trends, and competitive landscapes.
  • Proven experience in portfolio, pricing, and brand strategy development at a regional level.
  • Exceptional communication and influencing skills to work with cross-functional and senior stakeholders across markets.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

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