Senior Marketing & Communications Manager- DMC
Miral Destinations
Date: 3 days ago
City: Abu Dhabi
Contract type: Full time
Job Description
Job role:
Job role:
- Develop and implement integrated marketing campaigns across digital, social media, paid media, PR, and trade marketing to drive awareness, engagement, and conversions.
- Oversee creative development, ensuring high-quality design, branding, and storytelling across all platforms.
- Lead content strategy and production (English & Arabic) across websites, blogs, social media, newsletters, video scripts, and promotional materials.
- Manage social media strategy, creating engaging content and overseeing paid and organic growth initiatives.
- Drive PR and media relations efforts, developing press releases, media kits, and thought leadership content to strengthen Masarra’s presence.
- Collaborate with internal teams and external agencies to align messaging and campaign execution with business goals.
- Monitor campaign performance, track key metrics, and optimize strategies based on data-driven insights.
- Manage budgets and resource allocation for marketing, ensuring cost-effective execution.
- Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
- Minimum 8 years of experience in marketing, communications, and campaign management, preferably in tourism, hospitality, or destination marketing.
- Proven track record of successfully developing and executing integrated marketing campaigns across digital, social, PR, and paid media.
- Bilingual proficiency in English and Arabic (strong writing and editing skills required).
- Extensive experience managing digital marketing campaigns, social media strategies, and content production.
- Strong leadership capabilities, with experience in managing creative teams, agencies, and designers.
- Expertise in brand storytelling, creative development, and high-quality content production.
- Hands-on experience with analytics and digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
- Ability to analyze campaign performance, track key metrics, and optimize strategies based on data-driven insights.
- Excellent communication, interpersonal, and stakeholder management skills.
- Strong project management and budgeting skills, with the ability to prioritize and execute multiple initiatives efficiently.
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