Social Media Content Executive

Job Description

BORN28, a dynamic marketing agency, is seeking a Social Media Content Creator to craft compelling, platform-specific content that drives engagement and strengthens brand presence. This role involves conceptualizing and producing high-quality visuals and videos, managing content calendars, and staying ahead of social media trends. If you’re creative, detail-oriented, and passionate about digital storytelling, we want you on our team
Content Creation & Brand Voice

• Conceptualize and produce engaging content tailored for each social media platform (Instagram, Facebook, TikTok, X/Twitter, LinkedIn, etc.).
• Maintain a consistent brand voice and visual aesthetic across all channels.
• Edit and refine content for clarity, accuracy, and impact.

Trend Monitoring & Strategy

• Stay updated on emerging social media trends, platform updates, and digital culture.
• Identify and leverage trending topics and formats to boost brand visibility.
• Adapt content strategies based on audience preferences and current trends.

Content Planning & Scheduling

• Develop and manage a comprehensive content calendar for consistent posting.
• Schedule and publish content using social media management tools.
• Monitor performance and adjust scheduling as needed.

Visual Design & Video Editing

• Create eye-catching graphics and edit videos using tools like Canva, Adobe Creative Suite, and CapCut.
• Ensure all visual content aligns with brand guidelines and platform specifications.
• Source and curate high-quality visual assets.

Community Engagement

• Monitor social channels for comments, mentions, and messages.
• Engage with followers to foster a positive and interactive community.
• Collaborate with the community management team to address inquiries and feedback.

Analytics & Reporting

• Track and analyze content performance using analytics tools.
• Generate reports on key metrics and provide insights for optimization.
• Use data to inform content strategy and improve engagement.

Collaboration

• Work closely with marketing, design, and other teams to ensure consistent messaging.
• Contribute to brainstorming sessions and campaign planning.
• Support social media campaigns and initiatives.

Skills

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, English, or related field.
• 2–3 years of experience in social media content creation and management.
• Proven ability to create engaging, platform-specific content (text, images, video).
• Strong copywriting and storytelling skills.
• Proficiency in design and video editing tools (Canva, Adobe Creative Suite, CapCut).
• Deep understanding of social media platforms, trends, and best practices.
• Familiarity with analytics tools and social media scheduling platforms (Meta, LinkedIn).
• Excellent communication skills and attention to detail.
• Creative thinking and ability to adapt to emerging trends.
• A keen eye for visual aesthetics and design.

Job Details

Job Location Dubai, UAE Company Industry Marketing Company Type Employer (Private Sector) Job Role Marketing and PR

Preferred Candidate

Career Level Mid Career Years of Experience Min: 3 Max: 8 Residence Location United Arab Emirates