Social Media Specialist

VML


Date: 3 weeks ago
City: Dubai
Contract type: Full time
Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

VML Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agencies teams.

We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy.

Regional Social Command Center (RSCC) Is An Expertise Group Within The MC Program Responsible For Coordinating And Executing Marketing Tasks For Social Campaigns And Programs. The RSCC Consists Of Four Groups That Further Specializes In Specific Social Media Disciplines:

  • Listening and Performance
  • Paid Social
  • Content and Tools
  • Community Engagement

Purpose Of The Job:

Community Engagement Marketing Coordinator creates and curates social media content that aligns with the overall Microsoft's content strategy and regional priorities. The Marketing Coordinator also ensures all localized content meets Microsoft's social compliance and channels standards, including Security, Accessibility, and Global Readiness.

Responsibilities:

Organic Content

  • Schedule all social content in Sprinklr, ensuring accurate tagging for performance tracking on RSCC managed Social channels.
  • Ensure all local content meets company-wide social compliance and channel standards.
  • Respond to comments and private messages on the RSCC managed social channels, coming from other triage process.
  • Co-create content with the Content Planning Social Specialists, by generating social media copies and/or visuals for local content.
  • Monitor sentiment of incoming comments/messages and promptly notify relevant parties, including Listening & Performance Social Specialists and relevant clients in case of crisis management situations.
  • Collaborate with the Content Specialists to propose local content ideas to local clients, leveraging insights from the Listening & Performance Specialists, to capitalize on current social media trends and enhance social media presence continually.

Operations

  • Act as the single point of contact for local stakeholders (Field CMO, IMMs, PR/Comms) regarding ad-hoc requests for social services.
  • Coordinate with relevant RSCC Specialists and brief them on ad-hoc social service(s) requested from local stakeholders.
  • Serve Submit Social related requests on behalf of the stakeholders.
  • Act as a local social media expert on platform and tool features, as well as new adoptions.
  • Collaborate with Listening & Performance Specialists to represent performance insights for ad-hoc requests.

Localization

  • Review and/or localize social content for local language(s).

Advocacy

  • Publish ready-made content from the always-on editorial calendar or FTE on MyCompany.
  • Share area/market MyCompany/WeeklyBuzz newsletter(s) on weekly basis where relevant.

Social for Events

  • Develop social coverage plans upon request from local stakeholders, outlining core messaging, platforms, timelines, and other social services provided by RSCC Specialists, including advocacy, listening, performance, and boosting.
  • For local events, generating and/or localizing social media captions with the assistance of the Content Specialists.
  • Publish and tag all approved content (pre, during, and post-event) on social platforms as per the approved social coverage plan.
  • Provide on-ground social support, capture key moments and interact with users in real-time on social platforms including LinkedIn
  • Get support from the Listening & Performance Specialists in creating Listening dashboard enabling tracking of UGC for potential proactive engagement.
  • Support the Listening & Performance Specialists by providing them with the necessary details to generate the event performance dashboard.
  • Expanded creative and production services during the event - within the Social Specialists or Creative AoR scope

Other

  • Publish ready-made articles provided by the client on Pulse platform where/if relevant
  • Assist the Paid Social Marketing Coordinators in providing live content URLs for boosting purposes
  • Share best-case examples and present findings to ensure knowledge sharing across the community

Required Skills & Competencies:

  • Background and interest in social media (Facebook, Twitter, Instagram, YouTube, LinkedIn, blogs + more)
  • Ideally 2+ years experience in social media, incl. 1+ year experience in content and/or community engagement disciplines
  • Some experience in creating and delivering content to various target audience
  • User knowledge of Sprinklr
  • High level of compliance with company rules & processes, e. g. personal data protection or brand guidelines
  • Basic project management skills & experience, readiness to assume responsibility for published content, track activities progress and meet critical deadlines
  • Solid command skills and ability to share often complex information in structured way
  • Comfort in dealing with client's stakeholders
  • Ability to simultaneously manage multiple activities in the publishing calendar and ability to prioritize urgent and important tasks
  • A strong team player with ability to establish working relations with culturally diverse internal and external partners
  • Fluent English and Arabic is essential.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Spa Receptionist

Fairmont Hotels & Resorts, Dubai
3 hours ago
Company DescriptionFairmont The Palm is a luxury, world-class resort located on the iconic Palm Jumeirah Island in Dubai. The hotel features 391 guest rooms and suites with dedicated Fairmont Gold rooms and lounge. A total of 11 food and beverage outlets on property offer international dining options including Michelin Guide recommended 2022 and 2023 Little Miss India, Frevo - Brazilian...

Commercial Intern - Arabian Business (Unpaid)

ITP Media Group, Dubai
21 hours ago
ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. The company delivers quality up to date content to its readers, viewers, delegates and guests through digital, print, events, awards, video content, social media platforms and social media influencers. These brands include major international and regional names...

HR Generalist

LeadingEdge HR Solutions, Dubai
1 day ago
Job Title: HR GeneralistLocation: United Arab Emirates (UAE)Job SummaryOur client is seeking an experienced HR Generalist to join their team in the UAE. The successful candidate will have a strong background in HR practices and will be responsible for providing support across various HR functions.Key Responsibilities Recruitment and talent acquisition Employee onboarding and induction Performance management and employee development Employee...