Trade Marketing Graduate Trainee
L'Oréal
Date: 11 hours ago
City: Dubai
Contract type: Full time
Duties And Responsibilities
Skills And Abilities
- Translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer based on With market, shopper and consumer knowledge.
- Support in updating the Activity Calendar along with owning it.
- Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly
- Design differentiated plans by retailer covering activities, exclusivities, digital support…
- Work closely with the in-house designer in ensuring all retailer leaflets and artworks are submitted on time
- Build, apply and track Window consistent 3D design planogram and artwork aligned with brand strategy
- Update and cascade the Monthly Newsletter to all relevant stakeholders and gather feedback and insights to optimize future letter
- Develop and own the SOS (share of shelf) Tracking Sheet
- Update weekly and enhance the Competition Tracking Tool
- Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities
- Lead and own the Merchandising Execution Tool
- Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers
- Track all POSM in market
- Reduce and track stock cover of POSM in storage (warehouse)
- Ensure the smooth and timely production of all POSM, finding efficiencies in spend whilst upgrading our on-ground presence
- Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms) by working closely with agencies
- Ensure POSM budget spend is as per the alignment with finance with no overspend
- Liaise Trade Marketing communication with Commercial & Distributor Teams
- Consistent market visits to monitor on ground activities
- Bachelor / Master's Degree
- 0-2 Years
- Understands and integrates market & category’s specificities of Beauty
- Experienced in defining customized strategies by retailer and translating them into actionable plans
- Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing…)
- Able to drive strategies from data analysis (sell-out, promo, ROI etc..)
- Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient
- Builds customized activity calendars and ensures excellence in execution
- Acts as business driver, works well in cross-functional teams
Skills And Abilities
- Mandatory Excel Skills
- Power point and Presentation skills
- Analytical thinking and problem solving
- Communication
- Achievement drive and initiative
- Knowledge of time, planning, organizing, anticipating and concern for quality
- Partnering and team working
- Commercial flair
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