Trade Marketing Manager - UAE

Position Title:   Trade Marketing Manager – UAE

Location:   Dubai, UAE. (On-site)

Employment:   Permanent

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

The Job:     As the Trade Marketing Manager – UAE, you’ll be part of our Middle East Marketing team working as an on-site employee. You’ll be responsible for planning and executing trade marketing strategies to drive in-store visibility, shopper engagement, and sales growth for Black+Decker’s SDA, Power Tools portfolio in the UAE market.

You’ll get to:    

• Implement price positioning and promotional strategies tailored specifically to the UAE retail landscape.
• Develop and execute trade marketing plans to enhance in-store visibility, shopper engagement, and sell-through with leading retailers.
• Lead the deployment of POS materials, merchandising, and retail activation programs.
• Coordinate with the sales team to optimize trade investments and measure campaign ROI effectively.
• Support all new product launches with impactful in-store activation and local consumer insights.
• Monitor market trends and competitor activities to recommend actions that maintain a competitive edge.
• Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans.
• Track and report on trade marketing KPIs, providing data-driven insights to the Senior Marketing Manager.
• Manage local agency and vendor relationships necessary for creative and activation support.
• Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity.

The Person:     You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. Wouldn’t it be great if you could do your job and do a world of good? You also have:    

• A minimum of 5+ years of dedicated trade marketing experience in the FMCG, consumer electronics, or home improvement sectors within the UAE market.
• A proven track record of successfully managing retail activation, promotional campaigns, and POS deployment.
• Strong analytical capabilities, specifically with hands-on experience in ROI measurement and comprehensive reporting.
• Excellent communication, negotiation, and key relationship-building abilities with retail partners.
• Fluency in English; Arabic language skills are a significant advantage.

The Details:   You’ll receive a competitive salary and a great benefits plan, Discounts on Stanley Black & Decker tools and other partner programs.

And More:  

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:    

• Grow:   Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.  
• Learn:   Have access to a wealth of learning resources, including our digital learning portal.   Belong:   Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.  
• Give Back:   Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.  
  
  
  

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!  

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.