VP- CB Marketing Business Partnerships - CASA & Elite (Emiratized Role)

Company Description

First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together

Job Description

JOB PURPOSE

The VP, Consumer Marketing - Elite is responsible for creating and executing consumer focused marketing plans across a portfolio of products within the Elite Target Segment, managing agency relationships and leading a team of creative marketers. The VP will have to inspire the team to work collaboratively across functions including creative, digital, and social, ops, research, analytics, activation and PR across all products. The role reports to the SVP Head of CBG Marketing.

Accountabilities

Generic Accountability

Translate the vision for our products into consumer-focused marketing and communication plans.

Increase our position in the market with customer 1st focus, NPS improvement and digitization.

Steer and coach a team.

Develop a strategic approach on several topics in our current reality, with a focus on consumer insight driven campaigns.

Ability to deliver on executional excellence, managing projects on time and within budget

What To Expect

FAB offers a challenging position within a dynamic and business-oriented environment.

Role

We are building an open, informal and personal marketing culture. Learning from one another is key. There is room for entrepreneurship and freedom to think and explore. Teamwork is essential. We offer attractive employment conditions and excellent training opportunities. Training for this role could include:

• Marketing Management
• Digital Marketing
• Advertising
• Agency Management
• Project Management
• Creativity
• Leadership
• Marketing Planning and Execution
• Relationship Management
• Product Training
  
  

What We Expect

We expect delivery against agreed objectives and will equip with the tools to do so. The objectives will be agreed with the line manager. The legacy you leave is up to you. The KPI’s include:

• Lead generation
• Revenue growth
• Market share growth
• Brand health scores growth
• Team development
• Creative content scores
• Annual marketing plans
• Marketing mix management
• Agency management
  
  

Qualifications

Qualifications and Experience:

• Bachelor's from a recognized university.
• Solid professional experience in Marketing with increasing levels of responsibility.
• Experience in a leadership role managing agencies and teams.
• Marketing background from FMCG/CPG business preferred. Lifestyle brand experience a plus.
• Experience of working with global, regional and local marketing teams. Experience in the region and ideally also developed markets.
• Outspoken creative ability and able to inspire others. Able to build and execute on creative ideas. Comfortable in understanding marketing strategies and plans. Effective at decision making. Drive for results. Able to adhere to clear marketing processes and influence other departments to align.
• Demonstrate a proactive, flexible and solution driven attitude and stress resilient.
• Proven people skills and a strong leader can influence and convince people. Team player.
• Good communication and project management skills.
• Dynamic personality, continually learn, innovative and consumer focused. Want the most out of career and life. Sense of humor and can bring a sense of fun, creativity and innovation to the workplace. Looking for out of the box thinkers.
• Fluent in English and ideally Arabic also. Computer literate and technology passionate. Ability to travel between office locations for meetings and workshops.