Brand Manager - Maternity Coverage (7 months)

Shiseido


Date: 2 hours ago
City: Dubai
Contract type: Full time
Key Responsibilities

  • Strategic Planning & Execution:
    • Develop and implement comprehensive marketing strategies for the Shiseido brand in the Middle East, tailored to local market needs and aligned with global brand positioning.
    • Drive the annual marketing calendar, including product launches, trade animations, promotions, and campaigns to maximize brand exposure and revenues.
    • Analyze market trends, consumer behavior, and competitor activities to adjust marketing plans accordingly.
    • Develop and implement marketing plans adapted to the different distribution channels where the brand is present: Free Standing Stores, beauty chains, department stores, e-retail and pure players.


  • Brand Management:
    • Ensure brand consistency across all marketing communications, including digital, in-store, and offline channels.
    • Collaborate with the global brand team to localize global campaigns and ensure the brand message resonates with the Middle Eastern audience.
  • Product Launches:
    • Lead and coordinate the successful execution of product launches in the Middle East region.
    • Work closely with sales teams to provide the necessary marketing support for new product introductions.
  • Digital Marketing & E-Commerce:
    • Develop and execute digital marketing strategies, including social media ( local IG account to manage)
    • Work in collaboration with the PR team on the influencer marketing and consumers activations to increase brand awareness and local relevancy
    • Drive the performance of the brand across e-retail platforms and the e-com platform in collaboration with the e-retail team, ensuring alignment with regional digital strategy and local priorities
  • Budget Management:
    • Manage the marketing budget, ensuring effective allocation of resources to maximize the return on investment.
    • Monitor and report on the performance of marketing activities, providing regular updates to senior management and HQ.
  • Cross-functional Collaboration:
    • Partner with sales, PR, e-commerce, and supply chain teams to ensure seamless execution of marketing initiatives.
    • Build strong relationships with external partners, including agencies, distributors, and retailers, to enhance brand visibility and consumer engagement.
  • Team Leadership & Development:
    • Lead and mentor a team of marketing professionals, fostering a high-performance culture and ensuring continuous development of team members.
    • Ensure that all team activities are aligned with the overall strategic objectives of the brand.
  • Market Research & Analysis:
    • Conduct market research to gather insights into consumer preferences, emerging trends, and competitive activity.
    • Use data and insights to refine marketing strategies and improve the effectiveness of campaigns.
Profile

  • 4/5 years of experience in Beauty, Cosmetics, FMCG or any related field. Knowledge of the Middle East market and consumer will be considered as a plus
  • Successful track record of managing and executing 360° marketing plans
  • Experience in managing marketing A&P budgets independently
  • Experience in adapting to challenges, fostering culture of excellence, and guiding communications with main stakeholders: regional office, Global brand holder, distribution partners and retailers
  • Dynamic, positive thinking, strong analytical skills and attention to detail
  • Excellent communication and organizational skills and great presentation skills
  • Strong knowledge of Microsoft office (high expertise in both excel and PowerPoint is required)
  • Proficient communication in English. Arabic is a plus
  • Alignment with the Shiseido Trust8 working principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

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