Consumer Experience Executive
Coty
Date: 2 weeks ago
City: Dubai
Contract type: Full time
We are looking for a Consumer Experience Executive to drive the excellence of product content across digital platforms, ensure a seamless new product listing process, collaborate with agencies, and support eCommerce account management. This role is pivotal in shaping how our brand is represented to consumers online and ensuring a superior end-to-end content and shopping experience.
Key Responsibilities
Content Management & Product Listings
Key Responsibilities
Content Management & Product Listings
- Own and maintain the eCommerce portfolio content masterlist, ensuring accuracy, consistency, and alignment with brand guidelines across platforms.
- Lead the new product listing process on eCommerce platforms (e.g., Amazon, Noon, Ounass, Namshi, etc) ensuring timely and complete submissions.
- Work closely with internal teams and regional counterparts to localize and adapt assets where required.
- Act as the main point of contact with the content agency for asset creation, copywriting, and imagery requirements.
- Ensure all content meets platform-specific and SEO guidelines while remaining brand-consistent.
- Track timelines, approvals, and deployment of content on product pages.
- Monitor live content quality across platforms, ensuring an optimal digital shelf experience.
- Collaborate with Customer Service and Account Management to address negative reviews, FAQs, and feedback loops.
- Optimize brand pages to reflect brand USPs and consumer-centric messaging.
- Conduct regular audits of key competitors across eCommerce platforms focusing on pricing, content quality, reviews, and positioning.
- Deliver actionable insights to the broader team to influence content strategy and commercial plans.
- Support the eCommerce team with daily tasks such as campaign setup, platform audits, and brand store optimization.
- Track and report performance metrics related to content health, consumer feedback, and conversion KPIs.
- Strong project management and organizational skills.
- Detail-oriented with a passion for content and brand storytelling.
- Analytical mindset with proficiency in Excel, PowerPoint, and basic performance reporting tools.
- Excellent verbal and written communication skills, with the ability to influence and collaborate across all levels of the organization, including non-technical stakeholders
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in digital content, eCommerce, or marketing.
- Fluency in Arabic is required.
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