Head Of Brands - Asian Beauty

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What You'll Be Doing

As the Head of Brands – Asian Beauty, you will be strategically responsible for driving the commercial, and operational performance of a portfolio of Asian beauty brands alongside the growth of high-potential private label brands. Operating across the GCC region, the you will ensures brands are localized effectively, perform commercially, and are well-positioned to lead in their categories across multi-channel retail landscapes.

The role requires a deep understanding of Asian beauty markets, exceptional cross-functional leadership, and the agility to scale emerging brands while optimizing mature ones.

Key Responsibilities

Brand Strategy & Portfolio Development

• Lead long-term vision for the category, conduct portfolio diagnostics, identify assortment or positioning gaps and scout for brands with potential.
• Develop business plans in line with the strategic direction of the brand owner and in collaboration with the Key Account Manager.
• Localize global brand narratives and build differentiated go-to-market strategies for each brand across channels
• Build and scale private label brands, owning product development through to launch.
  
  

Commercial & Sales Management

• Define and deliver annual sales and bottom-line targets as well as budgets for all brands across selective retail, pharmacy, and e-commerce.
• Collaborate strategically with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions (margin, animations, exclusivity).
• Optimize pricing architecture, product lifecycle, and sell-in/sell-out performance using data-driven decision making.
• Oversee field execution quality, POS productivity, and beauty advisor performance.
• Be accountable for solving all problems related to the commercial, logistic and marketing side of the assigned brands
• Generate reports and analytics on budget tracking, marketing activities, and ROI analysis.
  
  

Brand Development & Marketing

• Build and implement marketing strategies for a diverse portfolio of Asian brands, including the conceptualization and launch of new private label brands.
• Plan marketing budget and lead 360° marketing campaigns from strategy to execution, including campaign planning, media and agency briefing and selection.
• Own ATL execution (PR seeding, influencer marketing, events, asset creation) in coordination with agencies and creative teams.
• Collaborate with PR/ influencer agencies and nurture relationships with relevant influencers, KOLs in the region.
• Oversee, approve, and track BTL marketing spend, ensuring alignment with brand strategy and execution by Trade Marketing.
  
  

Operational Excellence

• Oversee business health including demand planning, inventory management, regulatory compliance, and launch execution.
• Manage contracts with brands and request legal advisory where needed.
• Lead operational KPIs such as availability, OTIF (On Time In Full), and productivity targets and ensure optimization of supply chain processes to protect margins.
• Manage investments (network and digital) and manage budgets
  
  

Financial & Performance Oversight

• Own full P&L accountability for the brand portfolio.
• Set the yearly fiscal and manpower budgets of the brands with plans and need.
• Cascade commercial KPIs to teams; monitor performance rigorously to identify corrective levers.
• Monitor and report on marketing and category performance, competitive positioning, and growth levers.
• Analyze and prepare reports for major brands and groups about their performance.
  
  

What You’ll Need To Succeed

• Minimum 15 years of experience in beauty, luxury, or consumer brands with proven exposure to Asian beauty brands.
• Fluency in Korean is a big plus. Fluency in English is a must.
• Passion and deep understanding of Asian beauty, consumer innovation, and global trend sensitivity
• You would be based in Dubai or willing to relocate to Dubai
• Prior P&L ownership, general management, or brand portfolio leadership.
• Successful track record in scaling brands across multi-channel retail environments in the GCC.
• Deep understanding of retail dynamics, especially within K-beauty / J-beauty / C-beauty.
• Strategic thinking with commercial acumen and creative brand storytelling.
• Excellent cross-functional leadership, negotiation, and relationship-building abilities
• Entrepreneurial and self-starter mindset.
• Agile, data-driven, and capable of thriving in a dynamic environment.
• Strong communication and presentation skills.
  
  

What We Can Offer You

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognize the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.