Manager - Digital Marketing

Apparel Group


Date: 3 weeks ago
City: Dubai
Contract type: Full time
Job Description

  • Managing the Apparel cooperate websites, social media, push notifications, email marketing.
  • Setup and consolidate the Digital Media Marketing and Strategy In-House to enhance & increase the ROI and savings for the organization.

Key Responsibility:

  • Support all social media platforms including development, maintenance, and circulation of the social media editorial calendars across Facebook, YouTube, LinkedIn, Instagram and more.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to participate.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Collaborate with Brand team and Club Apparel team to manage reputation, identify key players and coordinate actions.
  • Knowledge of online marketing and good understanding of major marketing channels.
  • Execute social community management - post, moderate and edit daily posts, implement promotions and engagement campaigns, and conduct proactive and reactive outreach to communities on all platforms.
  • Work cross-functionally with creative, PR, marketing, customer service, digital marketing, e-commerce, store and merchant teams to plan and execute strategic and synergistic social media initiatives. Ensure consistency, relevancy, and accuracy across all messaging.
  • Actively monitor social media accounts and track engagement metrics to measure success of campaigns and identify opportunities.
  • Monitor trends social media channels; appropriately apply that knowledge to increase the effectiveness of social media efforts.
  • Proof reading in English copy writing and creating or editing the press releases.
  • Managing Ms. Sima Ved external communications such as media and panel interviews.
  • Managing Apparel group regional launch campaigns for the brands.
  • Handling LinkedIn page, apparel corporate websites, social media for CSR, human resources (employee branding), Club Apparel, Nessa, and F5.
  • Planning & Buying the Digital Media In-House and show a MoM saving of more than 30% when compared to buying the same media externally, with 3rd party agencies.
  • Create and maintain the digital media infrastructure, including the websites and other relevant micro sites and applications, In-House
  • Create and Maintain Relationships with the media vendors.
  • Strategize the Digital presence for all the group brands and localize it as per the requirements.
  • Train the larger marketing team and keep the updated about the latest trends in the industry, regionally and globally.
  • Collaborate and work closely with the e-commerce team to drive higher revenues on the in-house platform.

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